International Professional Training

Центр иностранных языков

Professional Diploma in Marketing (CIM)

Subject: Professional Marketing

Study language: English

Duration: 12 months

Dates: February 2014 – March 2015

Qualification: CIM (The Chartered Institute of Marketing) diploma in professional marketing

Tutors: Highly qualified British tutors, all CIM members

Who is it for?: Marketing specialists

Requirements:

  • Minimum 3 years of management experience in marketing
  • Higher education: minimum of a bachelor's degree
  • Level of English not lower than Upper-Intermediate 

We offer specialised HR preparatory English courses for those whose level of English does not meet the requirements and needs improvement.

Format:

16 full days of study over the course of 12 months.

There are 4 x 4 - day workshops (Thursday to Sunday), each lasting for 8 hours

The whole course is based on interactive learning as well as face-to face sessions in Moscow with CIM experts.

Training Method:

The course includes group excercises, presentations, discussions, seminars, case study analysis and self-study. These modern training methods help create atmosphere conducive to highly effective learning.

Course Content:

In order to obtain a Professional Diploma in Marketing, CIM students are required to successfully complete 4 program modules:

  • Module 1 : The Marketing Planning Process (assessment)
  • Module 2: Managing Marketing (assessment)
  • Module 3: Delivering Customer Value through Marketing (exam)
  • Module 4: Project Management in Marketing (assessment)


2014 -2015 study schedule

The Marketing Planning Process:

Parts 1 - 12: February 20 – 23, 2014 (4 days)

Assessment: June 2014

Managing Marketing:

Parts 1 - 12: April 24 – 27, 2014 (4 days)

Assessment: September 2014

Delivering Customer Value through Marketing

Parts 1 - 12: June 12 – 15, 2014 (4 days)

Exam: December 2014

Project Management in Marketing

Parts 1 - 12: September 4 – 7, 2014 (4 days)

Assessment: March 2015