This course provides a high level of academic and practical input. At the end of the 4 modules students will be able to effectively contribute to the creation of competitive strategies for your organisation and effectively manage their implementation.

CIM Professional Diploma in Marketing

Subject:  Professional Marketing

Study Dates: February – December 2008 

Duration: 11 months 

Tuition Language: English 

Qualification: The Professional Diploma in Marketing is awarded by the UK’s Chartered Institute of Marketing

Accreditation: IPT (International Professional Training) Ltd is a fully accredited CIM Study Centre for the delivery of the CIM’s Professional Diploma in Marketing 

Target Market: This qualification incorporates the knowledge and skills required by marketing professionals who aspire to work, or who need greater awareness of working, at the advanced operational and managerial level. 

Overview: The primary role of marketing is to identify and create value for the business through strongly differentiated positioning. It achieves this by influencing the strategy and culture of organizations in order to ensure that both have a strong customer focus. 

Marketers should champion the customer experience and exert a strong influence on the organization to adopt a customer orientation, contribute along with other directors and senior managers to its competitive strategy, align the organization's activities to the customer and manage the organization's marketing activities. 

This course provides a high level of academic and practical input. At the end of the 4 modules you will be able to effectively contribute to the creation of competitive strategies for your organization and effectively manage their implementation. 

CIM courses develop academic as well as practical skills, centred around real life work, and this mix is the main competitive advantage over usual marketing courses 

Aims and Objectives - Benefits to students:  The Professional Diploma is for individuals looking to build practical skills in operational marketing management and broaden their strategic perspective and:

• Gain the marketing skills needed at an operational level to maximize on opportunities for your company

• Achieve an internationally recognized qualification

• Become an Associate Member of the Chartered Institute of Marketing (ACIM)

• Understand how to write, implement and evaluate effective marketing plans to meet organization’s targets  

Delivery Mode: The course is delivered in one academic year with 24 full study days of interactive and participatory instruction delivered in Moscow by CIM experts in 8 x 3 day workshops. There is no requirement to go to the UK. 

All workshops are delivered on Friday, Saturday & Sunday and will require no more than 8 days of study leave or holiday throughout the program. 

Tutors: British or American, fully qualified CIM fellows and expert CIM tutors:  

Anneke Edmonds (BA DipM FCIM) 

Fellow - Member of Chartered Institute of Marketing

Chartered Marketer, C.A.M. Certificate in Communications

CIM Programme Manager and Associate Lecturer, Milton Keynes College, UK

CIM Professional Marketing and Professional Diploma Course Leader

Marketing Director – Scientio LLC Software Company

Michael Warner (DipM FCIM FIDM) 

Fellow - Chartered Institute of Marketing

Fellow – Institute of Direct Marketing

Chartered Marketer by CPD

Visiting Lecturer in CIM modules (MIP, MMIP, SMIP and MP) and International Marketing, Cavendish College, London; Thames Valley University, UK

Managing Director – Snowpine (UK) Ltd; Tulip Toys and Gifts (UK) Ltd

Assessment: 

This qualification is achievable within 11 months of part time study and is taught by module. All modules are assessed by examination and there are no exemptions granted.

Examinations are held in Moscow and take place in June and December each year.

Entry Criteria: 

• Minimum of 3 years work experience in a marketing managerial capacity

• Higher University Education

• Excellent English Language Skills 

About the Chartered Institute of Marketing: 

CIM is the world’s largest professional marketing body with 50,000 members worldwide, leads the development of professional standards and practice and champions the big issues and new ideas in the marketing world. 

CIM’s mission is to be the pre-eminent body on marketing practice, standards and associated knowledge on an international basis and for this to be acknowledged by governments, marketers, business, education and others. 

CIM is committed to delivering world-class support to equip marketers with the knowledge and tools needed to stay ahead and excel in this most challenging of professions, through market leading industry awards, practical courses and professional services which members can call upon whenever they are needed. 

Course Description: 

The program is divided into 4 separate modules:

1. Marketing Research and Information

2. Marketing Planning

3. Marketing Communications

4. Marketing Management in Practice

Each module contains Induction, Tuition Program, Supported Study (Guided Learning), a Mock Exam and Revision elements. Materials include reading lists and Text Books. Mocks will be held 2 weeks after the end of each classroom module. 

Course Dates: (these are provisional at this stage) 

Marketing Research and Information – Anneke Edmonds 

Part 1: Friday 7th – Sunday 9th March 2008

Part 2: Friday 18th – Sunday 20th April 2008

Mock Exam: Saturday 3rd May

Marketing Planning – Michael Warner

Part 1: Friday 28th – Sunday 30th March 2008

Part 2: Friday 11th – Sunday 13th April 2008

Mock Exam: Saturday 26th April 

CIM Exams: 3rd – 6th June 2008
 

Marketing Communications – Anneke Edmonds

Part 1: Friday 19th - Sunday 21st September

Part 2: Friday 7th - Sunday 9th November

Mock Exam: Saturday 22nd November

Marketing Management in Practice – Michael Warner

Part 1: Friday 3rd – Sunday 5th October 2008

Part 2: Friday 17th – Sunday 19th October 2008

Mock Exam: Saturday 1st November

CIM Exams: 2nd – 5th December 2008